Sports nutrition continues to grow; in 2016 consumers in the UK continued to be highly health and appearance-conscious.
23% current value growth was achieved in overall sports nutrition in 2016.
Sports protein products continued to be the major component, with such products accounting for 71% of overall value sales in sports nutrition and reaching £413 million in 2016.
The media and advertising have played a strong role in sports nutrition achieving a mainstream platform. Whilst once, the main target market of sports nutrition would have been athletes and gym-obsessives, in 2016 sports nutrition products were purchased by casual exercisers, yoga lovers or anyone looking to improve their fitness and health.
Nutrition Group is able to formulate and manufacture Sports Nutrition products to customer specification. We love working with innovative partners who are looking for high growth opportunities and who need suppliers with the capabilities of quick scale up. For more information contact us today.